GO Outdoors Chester – Grand Opening

Being a lover of the outdoors and walking in the countryside I was delighted to be invited to the Grand Opening Event of the newly refurbished GO Outdoors store in Chester on Saturday 20th May.  We were up bright and early to ensure we would be there on time to watch the ribbon cutting ceremony by Brand Ambassador Helen Skelton of Countryfile fame.  The Chester store is located on the outskirts of the city on the Saltney Retail Park and benefits from a large free car park.  It was approaching 8.30 a.m. when we arrived but some people must have got there even earlier as there was quite a long but orderly queue of customers eagerly awaiting the opening.

GO Outdoors, Chester
GO Outdoors, Chester Grand Opening Event

An archway of balloons in the store’s colours of yellow, grey and white adorned the entrance door and the thoughtful team at GO Outdoors had even organised a coffee van so everyone could enjoy a complimentary barista made coffee.  It was a lovely, sunny morning, the best of the year so far but I still needed my caffeine fix especially after such an early start.

GO Outdoors Grand Opening Chester
Team members gathered around the entrance

Whilst the customers waited patiently outside for the 9.00 a.m. opening I was invited indoors early as all the staff had gathered around for Helen Skelton to be welcomed to the event and for the store manager Peter Burton to thank the team for all their hard work and efforts in getting the store ready in time for the opening.

GO Outdoors Chester Opening - staff conga
GO Outdoors Chester Opening – staff conga

Then the fun really began as the music started and the entire team led by Helen performed a conga around the store.  I was invited to join in the festivities but opted to take some photos instead!

GO Outdoors Grand Opening 2023
Helen Skelton cutting the ribbon

Promptly at 9.00 a.m. Helen cut the ribbon to loud applause and both the store manager and Helen greeted the first 200 customers through the doors with a £20 gift voucher and the following 100 with a free goodie bag worth £25.  In true British style everyone was very orderly and there was no pushing, shoving or queue jumping to get in first.

GO Outdoors staff members dressed as a variety of characters
GO Outdoors staff members dressed as a variety of characters

What I liked most though was that whilst people were coming indoors, the music being played was Greatest Day by Take That which is one of my favourite tracks ever and the one which the company has chosen for it’s recent TV advertising campaign.

GO Outdoors Climbing Wall set up on Chester store's opening day
Climbing Wall set up on Chester store’s opening day

The celebrations continued throughout the day with family favourites including face painting, balloon modelling,  a climbing wall and bouncy castle.

GO Outdoors Grand Opening, Helen Skelton Q & A
Helen Skelton hosting a Question & Answer session in the store

It was good to meet up with Helen again as we’d met a few years back whilst both attending the Great Yorkshire Show.  Part way through the morning she hosted a question and answer session with the store manager and customers which lasted quite awhile.  A large group of customers gathered round with both adults and children asking Helen lots of interesting questions ranging from the outdoors to Countryfile, and her time on Blue Peter and Strictly Come Dancing.

GO Outdoors Chester Re-Opening. Raffle Draw with Helen Skelton
Helen drawing prizes for the store raffle

Following the Q & A session Helen was invited to draw raffle prize numbers with the first two winners receiving gift vouchers of £50 and £100 respectively with a Biolite fire pit going to the first prize winner.  She then spent some time signing autographs before everyone started looking around the store.

GO Outdoors - Helen Skelton signing autographs at the Chester store opening
Helen Skelton signing autographs at the Chester store opening

In between all the entertainment and activities we spent time exploring the vast 45,000 sq. ft. store which has something for everyone even for those who aren’t particularly outdoorsy types.  Since GO Outdoors was first established I’ve been a fan as unlike some of their competitors who rely on own brand merchandise, the company stock a range of top brands such as Berghaus and Rab.

GO Outdoors Chester, Cycling Department
The extensive cycling department

The new store features specialist equestrian, angling, camping and cycling departments as well as outdoor clothing, footwear and equipment.  Speaking to the manager, he explained that staff are chosen for their passion for the outdoors to ensure that customers receive good advice when considering making purchases.

GO Outdoors Chester Store
Inside the vast Chester store

This is obviously the reason why the company has grown to be one of the UK’s biggest and most popular outdoor chains.

Trying on a Berghaus Gore-Tex jacket at the new GO Outdoors Chester
Trying on a Berghaus Gore-Tex jacket

I expect you are wondering if I was tempted to buy anything.  Well, the answer was yes as the seams at the back of my trusty old Gore-Tex coat were starting to come apart and recently it hadn’t been quite as waterproof as it used to be so needed replacing.  In the ladies outerwear section I found a Berghaus Glissade Gore-Tex jacket which was just what I had been looking for so I tried a Size 10 on and it fitted perfectly.

Weird Fish department, GO Outdoors, Chester
Weird Fish department, GO Outdoors, Chester

I also couldn’t resist picking up a dress from the Weird Fish department as I adore their designs and find with travelling such a lot, being pure cotton the dresses fold flat, don’t take up much space and are easy to pack.

GO Outdoors Member's Card
GO Outdoors Member’s Card

When I got to the pay point I remembered to show my GO Outdoors Member’s Card as it unlocks lower prices across the store and costs only £5 for an annual membership.  Savings can be substantial as my Berghaus jacket was on sale at £240 but with my member’s card the price was reduced to £216.  To celebrate the store’s new look, the Chester store is also offering an extra 15% discount from 16th-29th May.  

The team at Go-Outdoors, Chester
The team at Go-Outdoors, Chester

Details: GO Outdoors Chester’s address is: Saltney Retail Park, River Lane, CH4 8RF and more information can be found on the store’s webpage.

I’ve partnered with GO Outdoors on this blog post to run a Giveaway offering a £100 gift voucher to spend in any of their stores.  To enter, just like and follow either my Instagram or Facebook accounts (both to double your chances of winning) leaving a comment on what you’d spend the money on.  The competition closes at midnight on 6 June 2023 BST and the winner will then be drawn at random and notified.  Terms and Conditions available on request.
Instagram @love_travelling_blog     Facebook @Love Travelling Blog

I was invited to the Grand Opening by GO Outdoors on a paid partnership basis and as always, all views and opinions are entirely my own.

If you have enjoyed this post you may also like:

The Great Yorkshire Show 2022

Chester: Travel Guide


27 thoughts on “GO Outdoors Chester – Grand Opening

  1. Jordan

    Just read your Liverpool blog ready for our break on Thursday. Hope you enjoyed Nottingham last month that’s where I’m from and love it even though I’m biased.

    We’re debating buying a new tent, that’s what we’d probably spend it on.

    Liked by 1 person

    1. Liverpool is a great city and I’m certain you’ll have a lovely time there especially with all this lovely weather. Nottingham was really nice too and I’ll be posting about it before too long. GO Outdoors has some excellent products so good luck with the draw.


  2. I’m also a lover of the great outdoors and walking! Just as well with a Border Collie to exercise. I’m quite heavy on walking boots/shoes, and I have a wide range of coats and jackets to cover all weather – some inherited from my sons!
    How lovely that you were invited to the Grand Opening Event and that you were able to purchase a new jacket! Our nearest GO Outdoors store is in Kingston on Thames, about 20 miles away, but I could order online!

    Liked by 1 person

  3. We love to visit outdoor stores … even if it’s just to browse 🙂. Go Outdoors went all the way with so many nice goodies – gift vouchers, prizes and discount – I’m sure all the outdoor lovers enjoyed this day!

    Liked by 1 person

  4. I love your comments about “being British – orderly queues- it bought back memories of a visit to Leeds Castle in Kent a few years ago. A queue to enter the castle became a bun fight of pushing and shoving tourists – the attendant, on his two way phone was calling for reinforcements, and in tragic tones stated” we need help – they are not queuing in an orderly fashion”. Made my day coming from a place where orderly queues are unheard of.

    Liked by 1 person

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